We apply the Rubik Model by following....
1. Questioning current business definition
- What business am I in?
- To redefine your business
- Finding customer job-to-be-done
2. Rethinking customer definition : Buyer, User, Influencer or Ignored customer
3. Changing value offered : ERRC model (Eliminate , Reduce, Raise and Create) someone called "Blue Ocean Strategy "
4. Rethink about total solution
- searching for customer pain point
- integration of function and emotion
5. Integrated and linkage between more than 1 industries : substitute or alternative
6. Looking at future trends
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