6. No difference in gender demand : from metrosexual, real men to ubersexual
7. Increase of consumer-generated media
8. Longer span of life
- are likely to postpone retirement
- spend a lot on anti-aging products and services
9. Market defined by their shared experiences
- increasing divorce rates
- more of their mothers employed
10. Increasing diversity
- various groups mixed together, each retaining its ethnic and cultural differences
- increased marketing to niches
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